Small business owners are often responsible for lots of things; administrative work, marketing efforts and management of the company. It’s a lot to handle and a lot of things to get done each day. Often business owners end up focusing on all of the small details and the big projects and development work goes undone. By really determining where and how you spend your time you can make sure you making the best of it. By maximizing your time you are making your life less stressful and allowing your business to grow.
- Keep lists, and have more than one. A productivity app works great for this. Keep a list for what you have to do today, this week, this month and even this year. If something never moves up on the list, chances are good it’s not that important. Write down the date you add something to the list. This will give you an idea of how long it’s really been around.
- Keep a section of your planner or to do list dedicated to your goals. There is a saying: What gets written down gets attended to, and what gets attended to gets done. If something is really important, put it on a sign, a post-it note, and put it where you will see it every day.
- Determine how you prioritize. Some people like to do what is most difficult first in their day. Others want to do what could make them the most money first in the day. Pick a way to prioritize and stick with it.
- Schedule time for email as the Internet can be a huge time waster. We often have no idea how long we spend online, and we can easily get distracted. A good way to manage your time online is to set a timer for 30 minutes. When it rings, you know exactly how much time you’ve spent on email and browsing, and you will not “lose” time as easily.
- Schedule time for making proactive phone calls, and returning calls you’ve received. Playing phone tag can use up a lot of time and can decrease your productivity. Bundle your phone calls all at once so that you are not being disrupted from your work more than one time.
- Give yourself transition time between activities. Scheduling activities one after another does not allow you ample time to finish what you are doing, and transition into your next task. Give yourself a few minutes buffer time in between meetings and calls to clear your desk, get some water, and feel calm and collected. Don’t forget to compensate for time traveling between meeting location, even if it is just within your office.
Running a small business is always challenging. There are never enough resources: time, space, and money in particular. By freeing up time, we can focus on things that are important to the success of the business, such as social media marketing. While social media marketing does not cost anything to use, the time invested must come from somewhere. By learning how to “create” time in our already busy days, you can add in social media marketing to your day and grow the success of your company.
Your Turn: Pick one thing that you can give up, pick one task that you can outsource and pick one goal you want to start working towards right away.